As one of L'Oréal's longest running programmes, it has become an important platform for young people to demonstrate their creative and entrepreneurial skills, with many former participants going on to join the company full-time. Prominent figures such as Sharon Yap, General Manager of the Consumer Products Division at L'Oréal Singapore, and Tiago Melo, General Manager of Garnier & Mixa in L'Oréal Spain and Portugal, are examples of success from the Brandstorm challenge. These examples highlight the potential for professional growth that participating in the competition offers.
In 2024, the programme reached a major milestone with over 135,000 participants from 64 countries, bringing the total number of participants since its beginning in 1992 to almost 650,000. This broad impact underlines the programme's ability to engage and provide opportunities for young people globally.
Brandstorm is your chance to give your professional future a boost: participate, let your talent shine and, who knows, maybe the next great L'Oréal leader will be you! What are you waiting for? Get involved and start your career with L'Oréal!